People of Cairns – are you ready for FUN?
THE Weekend Post readers will score free cold drinks and umbrellas when they purchase their paper from our Australia Day Bikini Crew next week.
The crew will kick-start Australia Day celebrations by road-tripping from the Tableland to central Cairns, stopping at four hot spots along the way. Accompanied by two all-Aussie girls sporting Australia Day bikinis, the crew will give away branded umbrellas and drinks with each copy of the paper sold.
Do you hear that, Weekend Post readers? You can SCORE FREE COLD DRINKS AND UMBRELLAS! How valuable is THAT in these times of high-priced umbrellas?
Of course, it’s a ludicrous promotion, because tell me honestly, who actually needs an INCENTIVE to purchase newspapers from girls in bikinis?
The prize is in the transaction, people! The prize is in the transaction.